Design Thinking

Inspiration in The Design Thinking Process

In the design process, there are 9 steps to be aware of, that fall under 3 categories. The 3 categories are inspiration, ideation, and implementation. I had previously mentioned these in my very first article. As seen in the image there are 9 steps and they loop back to each other so so would be our first step in the process. Well, it would be understanding and framing the problem that we need to solve with our design, Who are we targeting? What should be its function? What are the needs and wants involving the product we are trying to innovate?

To do this it's important to gather data about the target market, the main people that will interact with the product and to understand the data collected. This would be the observation step in the process. However, with every trial, we will go back to observe to see what may need fixing or be missing. In my experience drawing manga, I would test panels and then get feedback before going back and observing to see how I could better apply the feedback. I would ask my friend for whom I was drawing the manga if the text should be added or if it should be left to the imagination of the audience. Observation is collecting data from whom we are creating our product, so it's important to allow go back to them.

However, we must remember that observation is not the final step in inspiration! We still need to synthesize and interpret the observations so that we can see what actions we need to take once we reach the stage of ideation. This will be our action plan! So! this means that with every prototype we cycle back to observation and understanding to then create our action plan again to then be able to prototype again.  So let's take Bungo Stray Dogs as our example again or to be honest it could truly be any book or manga. Well, from a previous article, we learned about how Asagiri Kafka shows that his target are the people who are bad at living... The ones that Dazai talks about in the story... The ones that are lost. So how can he effectively target us? Well, he would need to first understand us! What do we need? How can he help us? He understood that he needed to create characters that we could see ourselves in... that we could relate to and it would bring comfort. He also understood that he needed to create a world of greys and that his target audience would want something more than just the real world. He understood and then he observed and synthesized! I would like to mention there is probably a lot more data that Asagiri gathered about his target audience than what was mentioned. 

I hope that this article helps my dear readers understand what inspiration in the design process is about. In the next article to come, I will explain ideation in the design thinking process. I hope to see you there!