Design Thinking

Implementation in the Design Thinking Process

Hello again,

Guess what!? I'm going to finally tell you my dear knowledge seekers about the final category in the design process! Yes! You probably guessed it... if you are coming from the first few articles. If you are skipping ahead... in that case, might I suggest going back to the beginning of the process? It's all about the journey, not the destination... so don't skip ahead to the destination. Now that that has been said, I would like to congratulate all my readers who have been following my rambling throughout this process. Ok! I seem to be getting ahead of myself! Back to the point, today I will be discussing implementation with y'all. We learned already that inspiration starts the process off, followed by ideation, to finally lead to implementation. So, does anyone have any idea what implementation could mean in the design process?

No? Well... that might be a problem for us then... Was I supposed to explain it? I was hoping you would tell me... Haha! Just kidding!

Of course, I'm going to be the one explaining it! It is my blog after all. So, implementation is the moment we start applying the product to its intended use. At this phase, we are going to start thinking of what story the product is selling to the audience. Implementation is also when we are going to test the quality of the output of the product. Without good implementation, all the previous steps of the process will fail as it won't reach its target the way it was meant to. Was the product developed intertwined with the problem statement from the inspiration stage? Is what is being delivered what was promised? Is it telling a good story and appealing to the wants and needs that were identified? These are some of the few questions you should consider when entering the implementation stage.

Now I also mentioned a few times about storytelling, haven't I? Well, to sell a product it needs a good story! The story could be the process of solving the problem or it could be that you are telling a story that resonates with the target market. Let's take perfume as an example, would you just say it smells nice and it can be worn for 12 hours.... or... Would you say that, it smells of a tropical vacation for anyone looking to feel like they are relaxing in the sun, drinking a refreshing drink all day long? Or whatever smell the perfume may be. A hotel might show that their hotel will bring you comfort and warmth. The stories given to the product should meet the wants or needs of the target to resonate empathy with them. Now I feel I will bring disappointment if I don't bring Bungo Stray Dogs as an example. Well, this would apply to any manga, but labelling the genre is already a method of storytelling as we are telling the audience about the content within the product. The genre and the summary are what will usually be the first method of attracting the audience to the manga. However, some people may be drawn in by the aesthetic of the art style or edits made about the product. For Bungo Stray Dogs, readers may have been attracted through a character they were attracted to (usually Dazai), they may love literature, maybe they related to one of the characters and found a sense of comfort, or they could love supernatural detective stories... amongst a wide variety.

It's crucial to remember that implementation is important to the success of any innovation and product. Don't cut any corners in the process.

Remember that the design process is a cycle that loops throughout itself. It's important to embrace every failure and to let the creativity flow with each idea whether absurd or sane.



P.S. The picture is mine, please don't use it without permission.